Yet to be named:

As an idea,

The idea that keeps coming back to me is natural landscape camouflage. Everyday I am surrounded by vistas that are inspiring. Lupin and little yellow wildflowers contrast with the stark earth-tones of the hills and mountains.

The thoughts that I have constantly on Muir are sustainable and affordable, but things I would want to wear. I am not claiming to be the authority on any fashion, but if I am having a tough time finding clothing that I like, then surely there are others in the same situation.

My thoughts on sustainability are not fully developed. I am not sure what this would mean, ideally I would like to use only recycled materials to make everything. That may be costly, but getting rid of more waste is the goal.

The same goes with affordability. In a world where a quality pair of shorts costs you $80 seems irresponsible. How can you bridge the gap between being ethically produced and affordable. I would think that dropping the ego out of the equation could help, there should not be a barrier to own a Muir good, it should not be hard to get.

To limit things, I would focus on vests, both fishing and casual wear, shorts, and pants. I like the idea of being functional but also being able to wear other places. Exploring different patterns and using nature as an inspiration would be the goal. I have several patterns that I have yet to put into a medium that I would like to see produced.

The name Muir is a call to Dunsmuir, and the John Muir. This name may need exploring due to John Muir’s personal problems during his life and times. I only would use the name as a tribute to the work he did to preserve and help establish the national parks of America.

I like the idea of having things be purely unisex and non-gendered.

Selfishly I would like to produce things that you and I would wear. I know that this is the “first mistake” that people talk about. But people are not always right. If I am having a hell of a time finding thins I like, and Patagonia moving closer and closer to just making graphic tees, then surely there are people of a like mind that are looking for a source of clothing.

I have been really into vests, and i feel that they are an under-realized part of a wardrobe. Exploring materials and patterns could be interesting.

Questions for you:

1. The name. Could we find someone/thing from the past that is more representative of shared ideals of you and I?

2. How to start?

   1. Pure online?

   2. Produce early goods entirely by hand?

3. Material? Patterns to use?

4. Target audience?

5. Time frame?

6. most importantly, what are you thoughts, inspirations, and desired outcomes?